Thursday, March 27, 2008

Yash Raj Films' Dhoom:2 game to hit stores in April


A PC-based game on Yash Raj Films' 2006 blockbuster Dhoom:2 will be launched in the market by mid-April this year.

The game has been made on a budget of Rs 30 million (Rs 3 crores).

Hyderabad-based FX Labs has developed the game, which is tentatively titled D 2.5. All characters from the movie will be part of the game. The movie starred Hrithik Roshan, Abhishek Bachchan, Aishwarya Rai, Bipasha Basu and Uday Singh.

Speaking to Businessofcinema.com, Yash Raj senior manager internet and new media Anand Gurnani says, "The game will be marketed and distributed by Yash Raj Films. "Currently, we are giving final finishing touches to the game and it may be called D 2.5. We will lock in the marketing and distribution strategy in a few days."

Elaborating on the game, FX Labs founder and chairman Sashi Reddi says, "The game has been developed keeping in mind the Indian audience, therefore apart from the action, it also has some song and dance. Since we want to breakthrough at a mass level with this game, we have not complicated the game because it is necessary to keep in mind that majority Indians have not played a game."

The game has a play time of approximately four hours. A team of 40 people have developed the game over a period of 15 months. Based on the feedback D 2.5 receives, the game may further be developed for Sony's Playstation as well.

More On... www.businessofcinema.com

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